Signature Series

The Aesthetics of Business Presentations

The Signature Series of presentations represents one step above traditional PowerPoint and other digital media ┬ábased presentations. The difficulty in going to another level of aesthetic is usually budget. The mythical rule is “Pay More : Get More”. While that is generally true, the other areas of consideration for a higher look have to do with the fundamentals of composition and visual acuity Coloration, font design, transitions within the frame and between frames, and other digital media elements.


Color and Movement

Coloration and movement are subjects often avoided in the development of training presentations. Yet, these are the exact fundamental tools available for enhancing highly technical or even repetitive material. The Smith chart is a perfect example where color and movement keep the viewer interested.